![]() So, you may have a badge without a push, a push without a badge, or a push, badge, and sound working together at the same time. There are three user-facing components to an iOS notification that can be used in any combination: On iOS, badges are often tied to push notifications, but they don’t have to be. Badges don’t have to be tied to push notifications Duolingo reported an immediate 6% increase of daily active users (DAUs) simply from implementing a basic badge strategy. (Note: Android O has a different approach to badges called “dots” which have their own implications and rules, so this article is primarily focused on iOS.) Badges as triggersĪ badge is a subtle nudge that something is waiting for you inside the app.Īs revealed by social apps, just the sight of these things can trigger dopamine releases due to social rewards designed to hook us (for example, likes, comments, or direct messages).īadges can make an app feel dynamic and active, encouraging impulse engagement. ![]() ![]() But those little red badges can be used even without push and, if combined with an effective content strategy, are an undervalued engagement opportunity. Plenty of attention has been paid to push notification strategy for user engagement.
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